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:: B2B Executive Playbook, The
B2B Executive Playbook, The
The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth
In the B2B world, the company's fate lies in the hands of a few individuals. What ultimately determines if the company thrives, or even survives, is how these key relationships are targeted, structured, and managed.
This is the first book exclusively focused on successfully running business-to-business companies and written specifically for CEOs and their senior management team, including CFO, CMO, CSO, CIO, Product Development, and presidents of business units. The B2B world is very different from B2C. Yet all too often, well-meaning executives apply B2C strategies to their B2B organizations, which leads to disappointing, even disastrous results. The B2B landscape is littered with failed initiatives. More than 30% of all product development, marketing, and other discretionary dollars are wasted.
There are endless activities your company can engage in, all aimed at improving your business. But itís imperative that you donít get activities confused with results. Also, if the budget and plans arenít structured for B2B specifically, they wonít move the meter.
About Sean Geehan
Sean Geehan is CEO and founder of Geehan Group. Sean's 25 years experience in helping B2B companies has made him a recognized expert in the field. The Geehan Group client list includes Oracle, Symantec, Harris Publishing, Springer, Lexis/Nexis, EDS, Microsoft, Interwoven, Intel, Cintas, Xerox, NCR and many others.
Sean has been published in articles by Wharton, American Marketing Association, MarketingProfs, Frost & Sullivan, American Executive as well as others. Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and since has been inducted into the E&Y National Hall of Fame.
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