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Clerisy Press :: Business and Reference :: Jump Start Your Marketing Brain
Jump Start Your Marketing Brain

Jump Start Your Marketing Brain 
    This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

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About Doug Hall

Doug Hall is an inventor, researcher, and author. Heís a chemical engineer by education who rose to the rank of Master Marketing Inventor at Procter & Gamble. At P&G, using the principles that would become Innovation Engineering, his team of three invented and shipped a record nine innovations in just twelve months.

Heís been named one of Americaís top innovation experts by A&E Top 10, Inc. Magazine, The Wall Street Journal, DATELINE NBC, CNBC, CIO Magazine, and the CBC.

In 1986 he founded what is now known as the Eureka! Ranch. The Ranch is a team of inventors, educators, and software programmers who enable the Innovation Engineering movement. The mission of Doug and the Eureka! Ranch team is to change the world through systems that enable innovation by everyone, everywhere, every day, resulting in increased innovation speed (up to 6x) and decreased risk (30 to 80%).

Innovation Engineering is a new field of academic study and leadership science focused on System Driven Innovation. It applies Dr. Demingís System of Profound Knowledge, made famous in manufacturing during the 1980s, to strategy, innovation, and how we work together. Itís taught as an undergraduate minor and graduate certificate on college campuses and through off-campus executive education programs that include Innovation Engineering Black Belt (mastery), Silver Belt (leadership), and Blue Belt (innovators).

Doug is also the founder and CEO of Brain Brew Scientific Spirits. Itís a craft spirits company that invents Scientific Spirits. Blending craftsmanship with science, they bring to market double-gold-medal-winning whiskey and other spirits.

Doug is the best-selling author of seven books. He has starred in two network television series (ABC American Inventor and Backyard Inventor) and a nationally syndicated radio program (Brain Brew Radio). Doug authored and performed a one-man play, North Pole Tenderfoot, on his adventure recreating Admiral Pearyís last dash to the North Pole.

For his pioneering work on System Driven Innovation, he was awarded an Honorary Doctorate in Engineering from the University of Maine and a Doctor of Laws from the University of Prince Edward Island.

Doug is a citizen of Canada and the USA. He is married to his high school sweetheart, and they have three children. They divide their time between Cincinnati, Ohio, USA, and Springbrook, Prince Edward Island, Canada. He is passionate about sailing, cooking pizza and paella, cross-country skiing, and bagpiping.

 
 
Details
 
Author Doug Hall
ISBN 978-1-57860-205-6
Quantity in stock 99 item(s) available
Weight 1.00 lbs
Market price $16.95
Price: $12.71

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