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Clerisy Press :: Business and Reference Business and Reference

Business and Reference
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10 Truths About Leadership
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10 Truths About Leadership
Pete Luongo, foreword Curt W. Coffman


    Many leaders remember that life-changing moment when, almost suddenly, it became crystal clear what must be done to reach their organization's goal. It wasn't until the author was faced with that one epiphany in his life, a difficult period that required him to rebalance life's priorities and bring a new understanding to his work, that he recognized that all results are based upon behaviors appropriate to the circumstances. By understanding that all of our actions are determined by specific, well-defined standards, a model for success was developed.

    Key to the longevity of the results, this model is sustainable and allows people to retain their personal dignity as they pursue their life's plan. These truths are simple. Acknowledging and abiding by them takes some work. Trust yourself. By illuminating the ten most common obstacles to success, paired with the truths that show the reader how to overcame them, Pete's simple and straightforward advice, based on data and hard-won experience, provides an understandable and virtually guaranteed plan for improvement and achievement.

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Crosley: Two Brothers and a Business Empire That Transformed the Nation (hardback)
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Crosley: Two Brothers and a Business Empire That Transformed the Nation (hardback)



   Set in the vibrant Industrial Age and filigreed with family drama and epic ambition, Crosley chronicles one of the great untold tales of the twentieth century. Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted.

    Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

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Crosley: Two Brothers and a Business Empire That Transformed the Nation (paperback)
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Crosley: Two Brothers and a Business Empire That Transformed the Nation (paperback)
Rusty McClure, David Stern, Michael A. Banks


    Set in the vibrant Industrial Age and filigreed with family drama and epic ambition, Crosley chronicles one of the great untold tales of the twentieth century. Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted.

    Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

Market price: $15.95
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Jump Start Your Brain v.2.0
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Jump Start Your Brain v.2.0
Doug Hall


    BREAKING NEWS – The old brainstorming methods don't work anymore. Page inside for details on how to turbo-charge your time. What makes this book unique: The methods Doug uses are tried and tested ways to make your brain 500 percent more creative! Get your cranium flowing with new feats of imagination.

    BREAKING NEWS – Diversity is more important than ever before. Dive in and download what you need to know to sizzle. Jump Start Your Brain v.2.0 is a hotbed of innovation, turning the art of creativity into a reliable, renewable science to help readers at every age. The Eureka! Way pushes the fear out and puts the fun back into the game.

Market price: $16.95
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Jump Start Your Business Brain
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Jump Start Your Business Brain
Doug Hall


     Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams.

    The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.

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Jump Start Your Marketing Brain
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Jump Start Your Marketing Brain
Doug Hall


    This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!


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Lessons Learned
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Lessons Learned



Pete Strange, CEO of Messer, worked with Charlie Mechem to product this wise, witty chronicle of Mechem's life. Pete also wrote the Preface, which includes: "There are definite points of transformation in the life of a company; just as there are in our personal lives. Such occurred when Charlie Mechem joined the Messer board.

Charlie's attitude matters most. His willingness to be "completely there" when he engages with us; and his ability to cut through the background noise and amplify the issue that matters most has changed how we plan and act as leaders. Wisdom is too small a word to describe the contributions Charlie has made to Messer. We are proud to spotlight the sort of thinking that informs our board conversations with this straightforward, delightful volume."

The harsh reality of business leadership is that we get 30% of what we demand from others; 60% of what we teach to others; but we can get 100% of what we model for others. Charlie Mechem meets the test; he is the very model of leadership." The book also features an Introduction by the late Neil Armstrong with his last published piece. One of the highlights of "Lessons Learned" are the key business insights collected as how to succeed in business, the Charlie Mechem way. Across six decades of leading companies and motivating individuals, Charlie Mechem has always led with his heart. From very humble beginnings, his earnest efforts endeared him to thousands, from line workers to Arnold Palmer, Jack Nicklaus, and countless others in business, entertainment and sports. Charlie Mechem's interests and his background prepared him well for a broad career in law, business, pro sports, and as advisor to individuals and businesses. In this book, you will find many magical characters of Charlie Mechem's life...yours to enjoy and learn.

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The B2B Executive Playbook
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The B2B Executive Playbook
Sean Geehan


The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth

In the B2B world, the company's fate lies in the hands of a few individuals. What ultimately determines if the company thrives, or even survives, is how these key relationships are targeted, structured, and managed.

This is the first book exclusively focused on successfully running business-to-business companies and written specifically for CEOs and their senior management team, including CFO, CMO, CSO, CIO, Product Development, and presidents of business units. The B2B world is very different from B2C. Yet all too often, well-meaning executives apply B2C strategies to their B2B organizations, which leads to disappointing, even disastrous results. The B2B landscape is littered with failed initiatives. More than 30% of all product development, marketing, and other discretionary dollars are wasted.

There are endless activities your company can engage in, all aimed at improving your business. But it’s imperative that you don’t get activities confused with results. Also, if the budget and plans aren’t structured for B2B specifically, they won’t move the meter.



Market price: $24.95
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