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Clerisy Press :: Authors :: Sean Geehan
Sean Geehan
Dayton, OH
Sean Geehan is CEO and founder of Geehan Group.
Sean's 25 years experience in helping B2B companies has made him a recognized expert in the field. The Geehan Group client list includes Oracle, Symantec, Harris Publishing, Springer, Lexis/Nexis, EDS, Microsoft, Interwoven, Intel, Cintas, Xerox, NCR and many others.
Sean has been published in articles by Wharton, American Marketing Association, MarketingProfs, Frost & Sullivan, American Executive as well as others.
Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and since has been inducted into the E&Y National Hall of Fame.
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The B2B Executive Playbook
Sean Geehan
The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth
In the B2B world, the company's fate lies in the hands
of a few individuals. What ultimately determines if the company thrives,
or even survives, is how these key relationships are targeted,
structured, and managed.
This is the first book exclusively
focused on successfully running business-to-business companies and
written specifically for CEOs and their senior management team,
including CFO, CMO, CSO, CIO, Product Development, and presidents of
business units. The B2B world is very different from B2C. Yet all too
often, well-meaning executives apply B2C strategies to their B2B
organizations, which leads to disappointing, even disastrous results.
The B2B landscape is littered with failed initiatives. More than 30% of
all product development, marketing, and other discretionary dollars are
wasted.
There are endless activities your company can engage
in, all aimed at improving your business. But it’s imperative that you
don’t get activities confused with results. Also, if the budget and
plans aren’t structured for B2B specifically, they won’t move the meter.
Market price:
$24.95
Our price: $18.71 save 25%
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